Urban Automotive

Founded in 2013 in the United Kingdom, Urban Automotive has become a leading name in the modification of luxury and performance SUVs. With its distinctive OEM+ design philosophy, Urban enhances the original character of a vehicle while giving it a more individual and unmistakable presence.

From its headquarters in Milton Keynes, Urban designs and develops an extensive range of premium styling components, including carbon fibre aerodynamic parts, body styling programmes, wheels and exterior accessories. With much of its design, carbon fibre and metal manufacturing handled in-house, Urban maintains a strong focus on quality, precision and finish. In 2024, Urban Automotive became part of AM Group, marking the next step in the brand’s continued growth and international development.

Urban Automotive offers programmes for some of the world’s most iconic vehicles, including Land Rover Defender, Range Rover, Mercedes-Benz G-Class, Lamborghini and Rolls-Royce, combining British craftsmanship with bold, contemporary design.